AIM Insurance wins Reader Favourites Award for offering a personal touch

AIM Insurance offers a personalized, boutique approach to insurance with high-quality service and community connections.

If thereโ€™s one thing that AIM Insurance is proud of, itโ€™s not being a call centre.

โ€œWe pride ourselves on you having a named contact so that they know your story. Youโ€™re not having to call back to repeat yourself,โ€ says Dan Avon, president of AIM Insurance.

When Danโ€™s previous Company was sold to a large American firm, he felt that it was time for him to move on. He believes in a boutique-style approach to insurance, offering customers a more personalized touch and the opportunity to build real relationships with each other. He says that this results in high-quality service.

โ€œWe know your situation, so weโ€™re able to provide better advice and protection.โ€

Dan launched AIM Insurance on January 1st, 2020, and the company has grown exponentially over the past four years, currently employing 48 people. Despite its rapid growth, AIM is still a relatively small firm, and Dan says the growth is largely due to word-of-mouth referrals and being connected with the communities that the staff live in.

โ€œWeโ€™re doing something right, because our clients appreciate the services we provide. We have competitive prices and weโ€™re not offering bottom-of-the barrel-coverages. Weโ€™re giving great products, great premiums, and excellent service,โ€ says Dan.

AIM Insuranceโ€™s staff take great pride in winning this yearโ€™s BurlingtonTodayโ€™s Reader Favourites award in the Insurance Broker category. The company refers to themselves as โ€œfiercely independent and family-owned,โ€ looking out for their clientsโ€™ best interests.

This approach is paying off. In an industry that can often cause frustration and stress, AIM has received some rave reviews, including one from a client who was worried that they would no longer be able to afford to own a vehicle. They spoke with Dan, who was able to find them a lower rate.

โ€œI asked him if he could find me cheaper insurance. Otherwise, I would need to sell my vehicle. He said, โ€œWe can help you out, not to worryโ€.โ€

Another client offered up positive feedback on their experience getting their motorcycle insured.

โ€œI want to thank AIM for making it a breeze to get motorcycle insurance, I thought it would be a nightmare, but they were so helpful through the whole process. Very professional and most of all responsive.โ€

Dan says that being able to help people solve their problems is rewarding.

โ€œYou get those claims where someoneโ€™s going through something serious, and youโ€™re helping them and holding their hand along the way.โ€

In a commodified product like insurance, qualities like honesty, transparency and trust go a long way. Part of building trust is being involved in the community, which AIM Insurance has taken to heart. Theyโ€™ve run food drives internally at their offices, sponsored many kidsโ€™ sports teams, and recently sponsored a golf tournament that raised $30,000 for CityKidz in Hamilton, an organization that supports children and youth from low-income families. AIM personally raised $7,000 of that total.

In addition to the companyโ€™s charitable work, Dan and the AIM team believe in supporting their clients. When a Craigโ€™s Cookies location opened up in Burlington, the Toronto-based cookie shop enlisted AIM for their insurance needs. The AIM crew showed up on opening day to personally congratulate themโ€” and pick up some cookies for the office.

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